We start with understanding who you are and what you need. Our initial research phase also includes an analysis of your audience and your competitors.
Here’s an overview of what projects typically look like at Big Human:
Define the brand identity and create a brand strategy
Align the branding of existing businesses with modern standards and expectations
Design the user experience (UX), factoring in features and user journey flows
Create the user interface (UI) and its graphical elements
Conduct user testing with early prototypes and optimize based on our learnings
Designing for digital products is both an art and an science. We lean into a larger brand narrative and extensive research and testing to create a rich experience at every touchpoint. Our designers can build your product from the ground up, but we can also work with existing teams or other agencies for added support, adjusting our approach to whatever you need.
Product design is what makes or breaks a digital product, affecting how a user perceives and interacts with apps, websites, and even standalone software.
Since a good user experience needs a highly functional backend and frontend, our digital product design services typically intersect with development. Through user testing and deep data analysis, we’re able to create apps and websites that maximize engagement and consistently deliver value, setting you up for long-term success.
We have over a decade of experience designing highly successful digital products across almost every industry.
We use our flexible, user-centric approach to bring world-class digital products to market, but we know the work doesn’t stop after launch. We often provide our clients with ongoing support and maintenance, continuously iterating on their apps and websites to deliver engaging user experiences.
Brand positioning uses a variety of strategies to define a brand's distinct identity and value proposition within its market. It encompasses determining the unique qualities that set a brand apart from competitors, establishing a clear target audience, and crafting a compelling message that resonates with consumers, resulting in a positive, memorable brand perception.
